mDNA

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This customer received 29 logo designs from 13 designers. They chose this logo design from ek:reverse as the winning design.
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Logo Design Brief
We need a logo design for a an idea called mDNA. mDNA is a concept that is a subset "idea" of our company, GI Thrive.
GI Thrive is a company that assists service personnel, transitioning from the military to a civilian career. We have a 48 hour "boot camp" class taught online, teaching social (success skills which includes mDNA), technical and job skills that help the service personnel be best prepared for the civilian work environment.
mDNA is a concept of specific identified traits that the military man or woman has ingrained in them from the beginning of their life in the service. mDNA traits include paying attention to detail, commitment, discipline, team work, and integrity. These traits are in every service man or woman based on the long standing and consistent training they receive. These traits can be transferred to the civilian workplace once we empower our students with comprehension of those traits and realization that those same traits can be applied on the job and in their life.
Target Market(s)
Military (younger audience, 22-25 average age)
Logo Text
mDNA
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- none - great design
Nice to have
- eagle, dna strand. not essential
Should not have
- no silliness or whimsy. do not mimic our other logo