• US$180

• 108 designs

• 37 designers

---

Logo Design Brief

We are a ready-to-cook e-commerce start-up based in Malaysia. We develop recipes, prepare and pre-portion fresh ingredients and delivery these to customers together with the cooking instructions. We aim to make home cooking easy, quick and fun. Customers who are interested in our products will be the working professionals in urban areas who find it difficult to cook at home because of time pressure, the inconvenience (involved in thinking of what to cook and the food preparation itself) and even short in confidence to cook. Furthermore, we believe that cooking brings people closer and that the dining table is a platform that keeps relationships. There is a deep satisfaction that a chef receives when those she cooks for are delighted with the meal.

We would like a brand that inspires confidence, boldness and a "good warm feel" yet feels light, modern and relevant. It should give an upmarket feel. We would like to see designs that use the colour orange. The logo should have max. 2 or 3 colours to keep cost of printing low. Looks good on white background.

We intend to use the logo our parcels, recipes, website, below-the-line collaterals and video.

Logos that I find attractive are jaden (http://www.designcrowd.com/design/4969794), donut theory (http://www.designcrowd.com/design/5591881), plated.com, Blue Apron (www.blueapron.com)

This is our temp website - www.urbanstove.com (not the best website)

Target Market(s)

Working professionals particularly working spouses or mothers.

Industry/Entity Type

E-Commerce

Logo Text

Urban Stove

---

Logo styles of interest

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• The text "UrbanStove"; one word; must have the colour orange, 2 or 3 colours only

Nice to have

• flame, a pan, a wok, kitchen utensils

---

Files