Logo for CANOPY - an innovative financial reporting service - wanted

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Logo Design Brief

Canopy is an innovative financial reporting service for the private wealth market.

Canopy does something called account consolidation. High networth individuals typically park their money in multiple banks all over the world. They receive account statements from the banks, but they typically don't have the means to consolidate all of the information into a single portfolio view, other than manually punching in data into an Excel spreadsheet.

Canopy does that automatically. Customers anonymously send their banks statements in PDF and other electronic formats to Canopy, data gets extracted and algorithmically processed, and customers receive a graphically pleasing browser based interactive report that visualizes their total wealth.

The tag line of the brand is "all covered". The system is incredibly robust and can handle all banks, all asset classes, all markets and all currencies.

We have a beta site at http://r.mesitis.co, visit here for more information. Product name Canopy is not used yet on this site, but it will be used, together with the logo you create, on the official product site canopy.sg.

We are seeking a logo design for the brand in two variations; for the brand name "Canopy" only, and combined with the brand tag line "All Covered". The text can be with caps, without caps or all caps.

The final design should communicate the all encompassing sophistication of the product, while retaining the approachable and bright atmosphere of the word "canopy".

We also have a design contest going on for "Uptick", a sister service of Canopy. Please also submit design proposals for Uptick - similar or separate design themes are both welcome.

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Updates

Product beta site URL in brief was wrong, correct is: http://r.mesitis.co, visit here for more information. Product name Canopy is not used yet on this site, but it will be used, together with the logo you create, on the official product site canopy.sg. Added Tuesday, February 24, 2015

We have a very special tree outside our office window, it is an old rain tree. The tree canopy obviously inspired us the brand name. Perhaps some of you can build on this idea? The photo of our beloved tree is posted here: http://r.mesitis.co/2015/02/27/our-rain-tree/ Added Friday, February 27, 2015

We've asked for designs using the actual tree but we weren't able to see a design that resonated. At this stage we are going with a stylized logo with simple text (just the "canopy" brand name, no "all covered" tag line). Thank you for your participation. We are in the final stages of design selection.
Added Wednesday, March 4, 2015

Target Market(s)

Smart, well educated high networth individuals, globally.

Industry/Entity Type

Electronic

Logo Text

Canopy | All Covered


Look and feel

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Files
Download all files - 0.9 MB
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Payments
1st place
S$940
Participation payments x 3
S$50
Participation payments x 2
S$20
Total
S$1130

Project Deadline
06 Mar 2015 10:48:10 UTC
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