• A$260

• 33 designs

• 9 designers

---

Logo Design Brief

PARASCOPE MOBILITY design brief

WHAT WE NEED
We have recently changed our name to Parascope Mobility and require a logo to represent our business.

WHAT WE DO
We are in the service and sales industry of medical equipment for the physically disabled.

WHO ARE OUR CLIENTS
All of our clients have some form of limitation on their physical function. This includes:
- Paraplegics
- Quadriplegics
- Amputees
- Muscular Dystrophy
- Cerebral Palsy
- Spina Bifida
- Post Polio Syndrome
- Severe Arthritis.
The age group ranges from children to adults, however most of our clients are mid 30s to 40s.

HOW WE BENEFIT OUR CLIENTS
A large number of our clients require a custom built wheelchair. Their custom build chair enables them to participate ‘at a quality level’ in day-to-day activities, such as shopping and being mobile around the house etc. The benefit of a custom built chair allows comfort and fit to be tailored, as each body type and injury is different.

HOW WE GET OUR CLIENTS
Most of the disabled population in Australia have a link into Government schemes/funding through either an Occupational Therapist (OT) or Physiotherapy (PT). A person’s OT or PT will advise them on their needs and how new equipment can be funded. All patients that go through an Australian hospital will be advised on how they can receive care outside of the hospital. In most cases we are approached by a client’s OT seeking to place an order for their patient. They usually find us online through our main product link website Mobility Plus at: (www.mobilityplus.com.au). Once we have been approached, we then have one-on-one contact with the client/patient to find out their specific needs and how we can help them.

WHAT'S IN THE NAME
People who suffer from some form of paralysis make up the majority of our client base, hence the word ‘Para’. We offer our clients a huge range of products from everyday wheelchairs to lifestyle products such as beach wheelchairs and surfboards. Our range of products is unique to us and we are proud of the ‘Scope’ that we can offer.

OUR HISTORY
Keen to leave the hustle and bustle of Melbourne city (AUS) and extremely unpredictable weather, usually favoring the cold, we decided that we needed a warm sea change. We had been toying with the idea of selling wheelchair products on the Sunshine Coast Queensland (AUS). With my husband having nearly 40 years experience in a wheelchair and my love to help the community at large, what could be more suited to us. A good friend of ours and company manager/manufacture offered us exclusive rights to sell his Australia made wheelchairs in Queensland. So in 2010 we began selling ‘Mobility Plus’ wheelchairs to the public. We traded under the Mobility Plus name to help boost our identity and sales in Queensland. Five years on we have grown in our product range and would like to put our own stamp on this market.

WHERE WE ARE HEADING
The Australia made wheelchair is still holding strong in the market, however we are branching out to more lifestyle products such as beach wheelchairs. Living on the Coast and with my husband being a keen surfer himself, we decided it was time to share this experience. We have introduced many clients to our best selling item, the Hippocampe beach wheelchair. This product is made in France and imported into Australia via a Sydney company (we are their Queensland dealer). I have been researching several local and Brisbane based wheelchair dealers, most of whom we know quite well. They offer great everyday products, wheelchairs, tyres, chair bags, ramps etc. We would like to be able to provide equipment that a person ‘needs’ and ‘wants’, such as ‘fun’ products like beach chairs and surfboards. We are hoping to close a gap in this market on the Coast.

OUR MAIN COMPETITOR
A company called Wicked Wheelchairs (www.wickedwheelchairs.com.au) is our largest competitor (mainly in the Brisbane area). This company offers a huge range of American built wheelchairs (the largest selling wheelchairs in Australia) and has exclusive rights as a sole dealer in Queensland. I think that their product information (based on
their website) is informative and concise and we would be aiming to achieve this standard. Their logo is reasonably well thought out (it does need a little refining), however it incorporates the inner part of a wheel (which most ‘wheelies’ would recognise), so creative from that sense. Their values are personalised client service, however their product range is standard for this industry. We offer our clients not only personalised service, but information about product performance such as various beach wheelchairs and information about local beach access for our sporty clients etc. This ‘extra’ service is what sets us apart from our competitors.

OUR VALUES
We are a good value business, which offers more than just a service and sales. We offer experience in the field and ways to improve quality of life. “If you want to move, we will make it happen”. The personality of our business is ‘friendly expertise’. We are a small business with just two employees, so we feel that we can offer a personal touch with each client (you certainly won’t get ‘lost in the system here’). The values of our service is specialist and fair. We know the burden of costly medical equipment first hand, so we are always looking at ways to benefit our clients.

OUR VALUES STATEMENT
We provide professional, specialist service that is friendly and encompasses expert knowledge in the field.

COLOURS THAT WE ASSOCIATE WITH OUR BRAND
Our goal target area in service provision is outdoor living. This includes beach wheelchairs, surfboards and other recreational aided equipment. Most of our clients requiring these items are men, so our colour scheme needs to be strong. I would like to keep it to two colours only and would prefer one of these colours to be black (but I’m open to suggestion). Traditionally, this area of service uses colours such as blue and green which I am happy to stay away from, but open if you would like to use them. Although we still fall under the ‘health banner’, I don’t necessarily see that we have to look like a health organization. Keep in mind when choosing colours, that we are a small business and I would like to be able to buy ‘off the shelve’ folders etc when sending information out about our business. Uncommon colours make matching applications difficult.

SYMBOLS AND IMAGERY THAT CAPTURE OUR BRAND
I have seen many logos in this area and in most cases they are weak
and resemble designs from the 80s. I particularly don’t like images of somebody in a wheelchair. Disabled people in wheelchairs don’t need to see what they look like - they already know! 99% of our clients are in a wheelchair, ‘wheel’ being the predominate word, so I don’t mind if part of the wheel is incorporated in a graphic way, such as the spokes, or the inner design/machanisum of the wheel. Just make sure it’s not too similar to the Wicked Wheelchair logo. I think that we all can agree that the accessible wheelchair icon logo is not the most attractive, so I don’t want to incorporate that in our design. If the logo was just typographic, that would be perfectively fine too. As you will see on the next page, I like very ‘clean looking’ logos.

Target Market(s)

All of our clients have some form of limitation on their physical function. This includes:
- Paraplegics
- Quadriplegics
- Amputees
- Muscular Dystrophy
- Cerebral Palsy
- Spina Bifida
- Post Polio Syndrome
- Severe Arthritis.
The age group ranges from children to adults, however most of our clients are mid 30s to 40s.

Industry/Entity Type

Small Business

Logo Text

Parascope Mobility

---

Logo styles of interest

---

Font styles to use

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Files