Elegance by Dezign- An All Natural Hair & Skincare Company needs a website design.

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This customer received 26 web designs from 5 designers. They chose this web design from GraphicX Designs as the winning design.
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Web Design Brief
Elegance by Dezign is an all-natural Hair & Skin Company that provides all natural hair and skin care products to the ever growing natural hair community. Our primary target market is African American women between the ages of 16-50. I would like my website to be setup in a way that allows me to add photos, and products for sale easily. The site should be very user friendly but clean and professional looking. I have uploaded our new company Logo and I would definitely like it used throughout the pages. Ideally, the site should display our Motto, Company Vision, Pictures of Products and Results of use of products, testimonials from customers, Video tutorials. I need to be able to capture email addresses for easy email blasts and customer data collection, contact info, links to social media accounts, and detailed analytics to track traffic etc. I also need direct links to my PayPal and email.
Updates
It appears my brief is unclear. This is our first site. So i would like it to be able to showcase and all my products. I would like the coding for easy changes after the site goes live. I am not super tech savvy, but would like to be able to add new products and track traffic. Please let me know if this still needs clarification.
Added Thursday, February 19, 2015
Industry/Entity Type
Hair
Coding
Coded - Design and coding required