label Design Project

This is what Nulon Products was looking for in their graphic design

We are an Australian family owned and made automotive lubricant company. We manufacture a range of products such as engine oils, gear and diff oils, automatic transmission fluids, hydraulic oils, small engine oils, brake fluid, marine oils, aerosols and specialty products. We produce the number one selling range of coolants and the top range of engine and fuel additives in Australia.

Our products are sold predominantly in automotive retail stores so we are up against brands such as Castrol, Valvoline etc.

We would like to see our engine oil labels redesigned to promote a more premium look and feel. We would like to see 3 designs for our 3 ranges of engine oils (good, better, best). Each range must have a difference in premium look and quality seen through the ranges - mineral (lower cost range engine oil), Semi-Synthetic (mid-range cost engine oil), Full Synthetic (top range, top quality engine oil). Each range will be defined by different coloured bottles. Black for… Read more