1001CS CSIO BRAND - FOR DESIGNER KAROLIN ONLY PLEASE

This is what a business in Australia was looking for in their graphic design

1 Background
Chief Systems & Innovation Office (CSIO) was established to fast track innovation and system improvements across a local hospital and health Services.

2 Target Market
Key market
Employees, teams, stakeholders, management.

Secondary market
Patients, global health community, technology partners, students, professional bodies.

3 Key insights
"This is a brave new world and the CSIO needs to lead in all touch points including how the brand presents and communicates.
"

4 Brand
Current brand positioning
Non-existant
Consumer benefit
Value-adds, reliable, inspiration, solution based, cutting edge, clever, smarter ways of providing good “health service”

Personality
Masculine, confident, entrepreneurial, well travelled, educated, well read, resourceful, tech savvy, stylish, fashionable, over 30yrs, mature, humorous, charismatic, warm, leader, approachable, respectful, courageous… Read more