Uesco Cranes and IEW Partnership AD

This is what Uesco Industries, Inc. was looking for in their graphic design

# CREATIVE BRIEF: UESCO CRANES HALF-PAGE ADVERTISEMENT
## Illinois Electric Works Distributor Brochure

**Prepared for:** Illinois Electric Works Partnership Brochure
**Client:** Uesco Industries, Inc. (Uesco Cranes)
**Date:** October 30, 2025
**Ad Size:** Half Page (8.25" wide × 5.5" tall, no bleeds)
**Project:** Print and Digital Advertisement

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## EXECUTIVE SUMMARY

This creative brief provides strategic direction for a half-page Uesco Cranes advertisement to be featured in the Illinois Electric Works distributor brochure. The ad emphasizes the partnership between these two reputable companies while highlighting Uesco's custom-engineered overhead crane systems and their competitive advantages over modular kit cranes (Harrington, R&M, and similar brands). The advertisement will be distributed to every IEW salesperson in both print and digital formats.

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## ADVERTISEMENT SPECIFICATIONS

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