Comprehensive Brand Identity System for Jogs Scrubs

This is what a business in Mexico was looking for in their graphic design

Jogs Scrubs is a fast-growing Mexican brand specializing in medical uniforms. With 4 years in the market and a strong position in the eCommerce space, we've built a solid customer base and brand presence. However, our rapid growth has led to a visual identity developed more by reaction than by design.

We are now looking to take a strategic step forward by launching a comprehensive branding project aimed at unifying all visual assets under one cohesive concept that reflects our brand’s essence: professional, clear, and fun.

Project Scope:

We are seeking a visual identity system that includes the redesign and alignment of the following brand assets:

Product labels

Delivery packaging and bags

Mailers

Thank-you cards

Promotional stickers

Icon set for web and social media

A complete Brand Guidelines Manual (brand book), outlining the visual system: color palette, typography, photography style, graphic… Read more