Branding for The Alcademy, a new crypto bar in Cambridge, UK

This is what OtherSyde Ltd was looking for in their graphic design

Take a (very) rough logo design and turn it into something special that can be used at different scales across a wide range of media, including signage for the bar itself.

The logo will be in two parts - the full name of the bar, which is The Alcademy, and a reduced version of the name that will just be the 'A' and something like a superscript that will suggest a chemical/alchemical substance.

The design should be such that it is, at least in its most basic form, either black or white, and can be either standalone or partly transparent so that it can be used as an overlay.

The design should suggest mystery, alchemy and something cryptic. Read more