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Fabtech 2025 Booth Ad
Uesco Industries, Inc. needed a flyer design and received 49 Elegant, Playful flyer designs from 11 designers
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FABTECH 2025 Creative Brief: Uesco Cranes Full-Page Advertisement
Executive Summary
This creative brief outlines the strategic approach for Uesco Cranes' full-page advertisement in the official FABTECH 2025 publication. The primary objective is to drive booth traffic to booth D37235 by targeting manufacturing decision-makers attending North America's largest metal forming, fabricating, welding, and finishing trade show.
Target Audience Analysis
Primary Attendees Profile
Based on FABTECH 2025 data, our target audience consists of over 40,000+ attendees, including:
• Manufacturing executives and plant managers (primary decision-makers)
• Engineers and procurement personnel seeking capital equipment solutions
• Operations directors responsible for material handling efficiency
• Safety managers focused on workplace injury reduction
• Automotive, aerospace, and heavy industry professionals
Key Industries Represented
• Metal man…
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