The most important rule for any business is to know your audience. It's a theme that I drive home with my clients and it's something that I strive to ...more The most important rule for any business is to know your audience. It's a theme that I drive home with my clients and it's something that I strive to achieve in each of my designs. I believe that I am the lens through which my client's vision comes into focus and that it's my job to make it as clear as possible. hide