Good design is the product of the preparation and defining of goodideas. I am part of that process. I collaborate to define a product that willsatisfy ...more Good design is the product of the preparation and defining of goodideas. I am part of that process. I collaborate to define a product that willsatisfy a client's intended use. The brief and material supplied is one of theprimary steps in producing their work. Sometimes there may be little tangibledemonstrations of the idea save for an outline or simple notes. This is wherethe following 6 points of reference I use come to bear. Using these signposts,a partnership of design and production can fruitfully begin a workingrelationship. creativity usability The basic points of reference: who is theaudience Your perception and research how long for defines design turnaroundand production cost where Project delivery – Locality, Print, Web when definesdesign turnaround and production cost preparation Is shaped by the first 4points cost Is kept low by applying multi-purpose design packaging (one designwith many platform/media delivery applications hide