Design Google Ads for ChefSmart

This is what HLP Controls Pty Ltd was looking for in their banner ad design

Market Overview:

The food safety management system market is highly competitive, with many systems offering comprehensive features that go beyond basic food logging. These systems often include functionalities such as workplace safety, staff management, and advanced food labelling.


ChefSmart Differentiation:

ChefSmart stands out in this crowded market due to its simplicity and affordability. Unlike many competitors, ChefSmart focuses exclusively on essential food safety tasks, making it an ideal solution for small food-based businesses. These are businesses that typically rely on pen and paper for minimal recording of temperatures, food logs, delivery logs, and simple task management.


Target Audience:

ChefSmart is designed for small food-based businesses that need an efficient, cost-effective solution for basic food safety and logging tasks. These businesses are not looking for comprehensive systems that include workplace safety, … Read more